Real-time, targeted in-game advertising that maximizes player exposure while minimizing player distraction.

Coming soon, the dR advertising solution will enable developers to offer targeted ads that suit the tastes and sensibilities of users without interfering with their experience.

• Delivered ad content that appeals to players interests
• Bundled offer incentives that deliver higher revenue for developers
• Ad-sponsored virtual items

During breaks in the action, users can further investigate the “hotkey” compiled ad offers where they can be rewarded with sponsored incentives and discounts on goods and services.

Delivery Target: Q2 2010