Detailed metric data that works with the Dashboard to help gauge and improve the user experience.

An ever-growing set of real-time analytics tools provide developers with the ability to analyse their game at both a macro and micro level. They will include:

• Player engagement
• Behaviour patterns
• Ad visibility
• In-game purchases

Analytics tools are invaluable for helping developers to tailor content to fit the subtleties inherent in different social networks popular with defined cultures around the world.